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Mr. Colodney represents clients in all matters related to technology, e-commerce, the internet and other technology issues. From complex transactions to internet advertising compliance, the firm is committed to providing exceptional counsel to businesses growing through the use of the internet and e-commerce.
Transactions
Whether your website needs the protection of a carefully drafted Terms of Use & Privacy Policy or your company seeks to expand marketing and sales through an Affiliate Program, Mr. Colodney has the experience and creativity to successfully implement the strategy and accomplish the objectives your business needs to grow. He has drafted, reviewed and advised on numerous agreements related to online advertising (from buttons to banners), content licensing and website development & hosting.
In addition, Mr. Colodney has counseled clients on technology transactions involving computer software licensing and database development, network systems, telecommunications, third party call centers, credit card processing and other outsourcing transactions.
Internet Advertising
The internet provides an amazing opportunity to increase sales and build your brand. At its most basic, the internet can serve as an information conduit to potential offline customers. Other companies set up internet “storefronts” to actively transact business online. The increased access to information the internet provides about your business also means increased scrutiny from regulators, consumers and the competition.
Michael A. Colodney assists clients regarding establishing these internet “storefronts” for their business, including domain name acquisition and protection. Furthermore, Mr. Colodney can provide the expertise to help your company create an aggressive web presence without incurring serious liability for non-compliant advertising.
Intellectual Property Protection on the Internet
In 2002, Mr. Colodney was charged with the duty of policing the internet for infringement and misuse of TRIMSPA’s® intellectual property. Rather than outsource this function to a law firm, he adopted in-house IP protection protocols that had the dual benefit of both saving Goen Technologies Corporation money and raising the overall corporate IQ with respect to brand protection. Many important leads were generated by GTC employees as a result of raising this awareness.
Under Mr. Colodney’s leadership, hundreds of infringers were identified and compelled to cease and desist from their infringing behavior. By aggressively enforcing GTC’s rights, he preserved the strength of the TRIMSPA mark during a critical period of growth. Today, TRIMSPA is arguably the best recognized brand in its category.
Mr. Colodney maintains membership in the American Bar Association’s Science & Technology Section, where he stays current on developments in this cutting-edge area of the law. Although the internet and technology needs of businesses vary at different stages of growth, Mr. Colodney is prepared to assist your organization regardless of which stage you are in. If your organization requires assistance in this area, Mr. Colodney can tailor solutions to meet your needs. Whether assisting your established legal department in designing and implementing an IP monitoring system or serving as outside counsel in these matters, the firm can provide outstanding value protecting your most important asset — your brand. | 
