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Developing an intellectual property portfolio is an important step in the growth of many companies. Intellectual property is the most important asset an organization owns, and it is imperative it is managed properly. Mr. Colodney is an expert in assisting clients in all matters related to trademark portfolio management, from inception forward.
Trademark Filing
Mr. Colodney prepares, files and prosecutes trademark applications for clients before the United States Patent and Trademark Office. Prior to preparation, he performs searches and advises clients on potential marks in order to minimize the possibility of infringing an existing trademark.
While General Counsel of Goen Technologies Corporation, Mr. Colodney led a trademark procurement initiative so extensive, GTC was listed as the 16th largest corporate trademark filer for the 3rd quarter, 2004. That quarter, Goen filed more trademark applications than Johnson & Johnson® and Coca-Cola® combined!1
New product development requires a cogent, strategic plan to maximize trademark, trade dress and other branding considerations. Mr. Colodney has served as lead counsel for two major brands as they developed in the marketplace, one of which became the lead product in its category. This experience is an invaluable resource for your growing company.
Licensing & Proper Use
Corporations owning trademarks must address licensing and proper use issues with vendors, distributors, and even their own employees. Mr. Colodney has advised clients in a variety of licensing situations and other corporate transactions involving trademarks. He has also advised corporate employees on proper use of trademarks and trained them to instruct third parties on proper use.
Trademark Infringement Analysis & Representation
Managing a trademark portfolio requires vigilant policing for confusingly similar trademarks as well as outright infringement. Mr. Colodney has the experience to implement a trademark policing program that will identify and address challenges to your company’s marks. Whether filing a Notice of Opposition with the USPTO, sending a cease & desist letter, or negotiating viable co-existence terms, the firm has the diligence and experience to protect your interests.
Brand security/anti-counterfeiting
One pitfall of developing a successful brand is the potential for counterfeiting. Mr. Colodney has the experience and resources to address issues surrounding the sale of unauthorized goods and the damage it causes both your brand and your bottom line.
Mr. Colodney maintains membership in the American Bar Association, Association of Corporate Counsel and New Jersey State Bar Association’s Intellectual Property Sections.
1Source: Nameprotect Trademark Insider®, Comprehensive Guide: Trademark Industry, 3rd Quarter, 2004.
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